Mustika Sufiati Purwanegara
The economic inequality between the rich and the poor widened the last 2 years. Moreover in the agricultural society. The WestJawa ranks the first provincial with the number and percentage of the greatest poor population in 2012 and 2013. Various problems faced by our farmers, such as cases of poor farmers anywhere in the world, the limitations of market information, limited infrastructure, regulation Ineffective, low knowledge and skills and difficulty access to financial services. (Purwanegara et al 2014, 2015, 2016). 4.1. Disruptive Innovation for farmer groups, craftsmen, cooperatives and small businesses. To create social development and the prosperity of farmers and poor businesses that are economically economically (Bottom of Pyramid (BOP)), the business strategy and marketing expertise group has made the Disruptive Innovation model, which is ecobiz.sbm.itb. AC ID. Disruptive Innovation is an innovation that allows all parts of the market / consumer population to have access to the innovation which previously can only be done by the user (consumers) who are rich or able (skill) using it. Technology that produces disruptive innovation that can change the way farmers in managing their agriculture and craftsmen in managing their production businesses. This innovation is specifically made customized by the Business Strategy and Marketing expertise group, SBM ITB: 1. Which is an adjustment of the business model commonly used by large companies (Purwanegara et al (2015), Gradl, C., Jenkins, B. (2011), UNDP (2006)). Open opportunities to overcome these problems involving all parties associated with the help of social media and mobile smartphone devices used anywhere. 2. Making an inclusive business ecosystem model for farmers (Purwanegara et al 2016) Ecobiz.sbm.itb.ac.id platform has aired and remained upgraded by the collaboration of the ITB Informatics Engineering Engineering staff, has been socialized in 12 West Java city districts along the Cooperative Board Indonesia West Java Region and ITB Community Devotional Rocks for 2016 We have passed by stage, but there will be a problem, namely on whether the target disruptive innovation (ecobiz.sbm.itb. Ac.id) can be adopted and useful for the target of the target of the platform. Based on this problem, we feel research on the adoption of prototype Disruptive Innovation is very necessary to do with Subang Regency, West Bandung and Pangandaran as target targets. 5. Description of Problems & Purpose Farmers, craftsmen, cooperatives and small businesses are a segment that is not seen by large companies can use the Ecosystem platform which to solve the problem of non-confidence and non-confidence problems, with a fellow farmer, with the supporting network and supporting facilitators (government, etc.) outside their traditional social networks in completing Various production problems. The following is the formulation of the problem of this research, namely: 1. Do farmers and craftsmen have the desire, agreement and commitment to use the Disruptive Innovation Ecosystem (ecobiz.sbm.itb.ac.id) prototype in exchange of information, providing benefits to the success of the performance target of all members of the ecosystem as well as an increase in the prosperity of the related BOP community Likewrite? 2. What is the use of the Platform Disruptive Innovation Ecosystem (ecobiz.sbm.itb.ac.id) prototype can increase competitiveness, shared value and strengthen farmers / craftsmen cooperation with other business ecosystem members? 3. What is the use of the Disruptive Innovation Ecosystem (ecobiz.sbm.itb.ac.id) prototype can resolve various farmers and craftsmen of cooperative members in Subang, West Bandung and Pangandaran in producing, distribution and improving their welfare? The findings that are the purpose of this research are: 1. Know the wishes and agreements of farmers and all potential potential in using the Disruptive Innovation Ecosystem (ecobiz.sbm.itb.ac.id) prototype to exchange information, provide mutual benefits for the success of the performance target of all members of the ecosystem as well as an increase in the prosperity of the related BOP community . 2. Effect of the use of prototype disruptive innovation ecosystem (ecobiz.sbm.itb.ac.id) in completing the problems of farmers and craftsmen of cooperative members in Subang, West Bandung and Pangandaran in producing, distribution and improving their well-being 6. Methodology Some of the implementations will be carried out at this stage, namely: ïæ'eë monitor whether the partnership runs smoothly (6 months) ïæ'ëœ Content analysis every month with monitoring and evaluation of use in the Disruptive Innovation Ecosystem prototype (ecobiz.sbm.itb.ac.id) ïæ'ëœ activity in knowlage sharing (cooperation), ïæ'ëœ trust, and ïæ'ëœ process sharing values and benefits (shared value) The survey of permanent values, trust and satisfaction collaborating from farmers and craftsmen in using the Disruptive Innovation Ecosystem (ecobiz.sbm.itb.ac.id) prototype was held with a number of participants as many as 200 participants. 7. Target of the Operation The output target of this study is in the form of a publication of the International Journal of Food Research or Pertanan Journal with the Q4 index. 8. Proposed cost: Rp. 75,000,000 9. Outcomes Positive impacts are measured by increasing ecosystem of inclusive business ecosystem in collaborating with the prototype disruptive innovation ecosystem (ecobiz.sbm.itb.ac.id): The number of farmers and craftsmen participate in, agreement (commitment), mutual trust, and the process of sharing values and benefits ( shared value) DA activeness in knowledge sharing (cooperation), in overcoming various problems
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