Hasrini Sari
Micro, small and medium enterprises (MSMEs) are the backbone of the Indonesian economy which is defined as a business that has more or less than Rp 200,000,000. Unfortunately, so far, the potential of MSMEs themselves have not been maximally worked on, on the contrary many perpetrators of MSME activities (owners) actually tripped over internal problems making it difficult to develop their businesses especially to compete with large producers. This problem must be addressed immediately, especially because the ASEAN (MEA) economic community will increase business competition. One of the main problems faced by MSME, one of which is marketing. Technology development opens opportunities for marketing efforts with a geographical range that is relatively wider with cheaper relative costs. Thus, MSMEs in Indonesia need to have a trading marketing strategy through the right internet so that these opportunities can be utilized optimally. Proposed research will design a model of marketing application via the internet for MSMEs by paying attention to behavior and factors that influence the interest in purchasing online purchases in Indonesia. Through the collaboration of 3 (three) expertise groups of 4 (four) laboratories in 2 (two) study programs at the Faculty of Industrial Tenology, it is hoped that this research can obtain more integrated treasures through the collaboration of science. Keywords: MSME, application, online purchase