Mustika Sufiati Purwanegara
The development of SMEs received serious attention from various circles, because SMEs played a role in absorption of labor and UKM resilience to various turmoils such as the economic crisis that had occurred several times in Indonesia, so that SMEs were considered as one of the important roles in national economic growth. In terms of micro, the existence of the SME economy is still fluctuating due to the shift in the business sector that follows market share or unfautical capital structures. As we know, the Cooperative and Small Business Sector Micro (KUKM) is one of the sectors that have a strategic role in the structure of the mortality development. In fact, the establishment of KUKM in Japan can increase productivity and competitiveness, it can also revitalize the local economy and can increase income (Stefania, 2015). However, the KUKM in Indonesia seems to still have not been able to become a support for the economy, similar to the opinion of the Executive Director of the Indonesian Cooperative Development Study Institute (LSP2I) (Himawan, 2016), stating that many KUKM in Indonesia did not experience developments because the structure of the Indonesian economy only focused on BUMN and Bums. In addition, the KUKM still experienced a variety of problems, namely: The absence of capital, it is difficult to market products, ability to technology facilities and information, the absence of network marketing and others. To create social development and the prosperity of the Poor Economy of KUKM business (Bottom of Pyramid (BOP)), the Business Strategy and Marketing expertise group has made a digital-based inclusive business platform ecobiz.sbm.itb. AC ID. This research is the adoption of a digital-based inclusive business platform by all stakeholders in the West Java region. In addition to socialization as well as adoption of other stakeholders such as the Government, Service, Cooperatives, Academics, Research Institutions, Funding Institutions, Legal Institutions and Suppliers. So that at the end of this stage of research the socialization and adoption by all stakeholders can be completed.
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